Your cart
You are $70.00 away from FREE shipping!
At BIXBI, we believe what's not in your pet's food matters just as much as what is.
For years, we've held ourselves to a higher standard—using real meat, poultry, and fish, carefully selected ingredients, and rigorous quality testing to create recipes pet parents can trust.
Now that commitment has been independently verified.
BIXBI is the first dog kibble brand to be independently certified by Clean Label Project, recognizing products that meet rigorous standards for purity, safety, and ingredient integrity through comprehensive third-party testing.
Clean Label Project is an independent nonprofit dedicated to bringing greater transparency to consumer products. Rather than evaluating what's listed on the ingredient panel alone, Clean Label Project tests for more than 400 environmental and industrial contaminants - including heavy metals, pesticides, and plasticizers - that can find their way into products through the supply chain.
Their certification recognizes products that meet strict standards for purity, safety, and ingredient integrity, giving consumers greater confidence in what they're feeding their families, including the four-legged ones.
BIXBI is proud to be the first dog kibble brand to earn this independent certification.
Clean Label Project certification isn't where our commitment to quality begins—it's the latest way we're proving it.
From sourcing real meat, poultry, and fish to carefully selecting every ingredient and rigorously testing every batch, we've always believed pet food should be held to a higher standard.
Because earning your trust shouldn't depend on our word alone, it should be backed by transparency, testing and independent verification.
Fish are naturally higher in certain heavy metals because they absorb minerals from the waters they live in throughout their lives. Unlike contaminants introduced during manufacturing, these naturally occurring elements are an unavoidable part of the marine food chain.
We've spent years evaluating salmon from around the world—from the fjords of Norway to the Baltic Sea—to find the cleanest, highest-quality ingredients possible. While sourcing can influence contaminant levels, no wild or farmed fish source eliminates naturally occurring heavy metals.
Rather than pursue certification where nature sets unavoidable limits, we chose to focus first on certifying the recipes where we could meet Clean Label Project's rigorous standards. It's another example of our commitment to transparency: we'd rather explain the science honestly than make promises we can't keep.
© BIXBI Pet 2026. All Rights Reserved. PO Box 7327, Boulder, CO 80306
