A New Wave of Pet Food

On the most perfect days of my youth, the sun shone warm, the waves broke epically, and my friends and I enjoyed the time of our lives surfing along the Southern California coast. Our favorite break then is a place that remains my favorite today, a location that rested just off the coast of historic Bixby Ranch in Santa Barbara. Brimming with untouched beauty, I can still smell the salt air and hear my friends chanting to the surf gods when the sets were slow.

In the years since those days at the Bixby Ranch, I've traded the California ocean for the Colorado mountains. Still, when it came time to give a name to the company I founded, there was only one right answer—an homage to a place that was naturally perfect. BIXBI. 

In the time between swells, I worked on my family's mushroom farm. There, I developed an understanding and appreciation for the powerful health benefits of farm fresh foods. I applied that knowledge to our first product, our line of organic mushroom supplements for dogs and cats. BIXBI's portfolio has grown since those early days, but we're still independently owned and operated, and we've never lost sight of our mission to provide dogs and cats with the best nutrition, trusted ingredient sourcing, and transparent testing.

James Crouch, BIXBI Founder & CEO

Since 2009, we’ve crafted recipes that offer superior, whole food nutrition for pets.

Thoughtfully Sourced

Our proteins come with adjectives like cage-free, pasture-raised and wild-caught because they are.

Crafted, not Manufactured

We call them recipes for a reason. All BIXBI products are thoughtfully created to maximize nutrition and mouthwatering palatability.

Purity that’s Proven

Put down your No. 2 pencils, this is serious stuff. BIXBI uses third-party labs to test for heavy metals and contaminants, ensuring only the best ends up in your bowl.

Empty bowls, full bellies

We overthink what goes into every recipe for superior digestive health and incredible taste.

Independent in Nature

No giant corporate boards here. BIXBI is independently owned and operated in Boulder, Colorado.

On the Menu

Freeze-dried, wet, dry, grain-free, healthy grain… with more dietary options than a new-age restaurant, BIXBI has a recipe for everyone.

For the Love of Pets

It’s our business but it’s a business we got into because of our extraordinary connection with the pets in our lives.

Our Commitment to Quality

Frequently Asked Questions

  • Does BIXBI offer a satisfaction guarantee?

    Yes! If you are not completely satisfied with your purchase, please let us know and we’ll do our best to make things right.

  • What steps do you take to ensure food safety?

    At BIXBI Pet, we take the production of our pet food very seriously. We maintain the highest quality standards and safety procedures to guarantee that BIXBI foods and treats are the absolute best in their class. What does that mean? Well for starters it means that our facilities are audited on an ongoing basis by the U.S. Department of Agriculture (USDA) and the U.S. Food & Drug Administration (FDA) to ensure strict food safety standards are maintained. Additionally, each of our facilities has Good Manufacturing Practices (GMP’s) and HACCP (Hazard Analysis Critical Control Points) food safety regulations.

  • How are BIXBI diets formulated?

    BIXBI employs a PhD in Companion Animal Nutrition, a Board Certified Veterinary Nutritionist and a Doctor of Veterinary Medicine (DVM), in addition to other industry experts with decades of canine nutrition experience. Our nutritional team works closely with our product development team to formulate, test and certify each recipe exceeds AAFCO guidelines for complete and balanced. Post production trial run, an ACVN (American College of Veterinary Nutritionists) diplomat reviews the test results and further refines the formulations. In addition to our comprehensive formulation process, we’ve undergone AAFCO feeding trials, and we run digestibility studies on each diet. Our diets also exceed WSAVA’s global nutrition guidelines.

  • How long has BIXBI been around?

    BIXBI started out with our four Mushroom Supplements in 2009, and has since grown to offer delicious food and treats for both dogs and cats!

  • What testing does BIXBI perform on ingredients and finished products?

    We only source high-quality, whole foods from the USA, and we use local and fresh produce whenever it’s available. We test each and every batch of our food and treats for Salmonella, E-coli and Listeria. And our products undergo rigorous testing for contaminants and environmental toxins such as BPA, lead, arsenic, mercury, chromium, pesticides, antibiotics and melamine.

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The product reviews on this website reflect the experience and opinions of individual consumers and should not substitute discussing the health of your animal with a veterinarian. BIXBI Pet does not guarantee any purchases made through unauthorized sellers.
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